€265,480.43 in these proven CRO ideas
15 A/B tests that broke the 'Add More, Convert More' rule. Here's what happened: €265,480.43 in extra revenue. The playbooks usually say:
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What you get
Add urgency. Add social proof. Add cross-sells. Add trust badges.
We did the opposite.
Across 15 A/B tests for Oceansapart, we removed sticky buttons, hid sale badges, stripped color swatches, deleted cross-sell sections, and cut category headings.
Counter-intuitive? Yes. Surprising? Not anymore.
These tests added information, broke a familiar format, or introduced a new decision point.
Here's what you'll get:
Real winning tests across PDP, PLP, homepage, cart, and sitewide
Individual ARPU lifts ranging from
The exact changes that moved revenue and why
Monthly revenue uplift per test
The counter-intuitive pattern hiding behind every result
Shoppers don't need more reasons to buy. They need fewer reasons to hesitate.
𝗪𝗮𝗻𝘁 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗙𝗶𝗴𝗺𝗮 𝗳𝗶𝗹𝗲?
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More resources
Our 10 best A/B tests, backed by 4.3 million tests
Ten tests shops kept more often than the average test. More revenue from the traffic you already pay for.
Get the free PDFClaude Resources for e-Commerce in 2026
I built the Claude Framework for e-Commerce Managers. 11 resources covering a specific task. Here's what they do 👇
Get the playbookA/B-Tests from $100M DTC Brands
The ultimate A/B Test Blueprint for Shopify stores in 2025 ⚡ €19.528.926,52 in A/B Test wins - backed by data, not guesswork.
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