July Luggage Funnel Breakdown
July’s funnel is a CRO masterclass for premium travel brands. From homepage to checkout - every step is engineered to reduce friction, build trust, and position luggage as a long-term travel investment rather than a commodity purchase. I turned it into a plug-and-play breakdown you can actually use.
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What you get
This is going to be available for purchase for $49 -
but for the next 48 hours, you can get it 100% FREE.
Here’s what’s inside:
Built in Figma so you can drag, drop, and customize in minutes
How they use minimalist navigation and product hierarchy to simplify high-consideration browsing
The PDP structure that blends premium design, functional benefits & trust-building reassurance
How they position luggage as a travel system not just a suitcase to increase perceived value and AOV
Cart and checkout flows designed to reduce hesitation, reinforce confidence, and encourage add-ons
This isn’t just a “premium luggage brand.”
It’s a conversion system built on clarity, utility & travel psychology.
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Free. Five quick questions, then it's yours.
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