Original ideas for Black Friday
Here's everything you need before Black Friday. A practical BFCM CRO library for e-commerce managers ↓ Tests, checklists and 200+ ideas built from 4,000+ A/B tests and optimization campaigns across European DTC brands.
Free. Five quick questions, then it's yours.
What's inside
What you get
Here’s what’s included:
Black Friday Prep PDP Audit: the checkpoints to run on every product page before BFCM goes live
The Black Friday Cheat Code: how to get a 30% revenue boost in 48 hours
130 documented sales A/B Tests before BFCM: full Figma file
200+ Black Friday Ideas for E-commerce Teams
300+ High-Converting Landing Pages: the pre-sale page swipe file
25 BFCM Prep Steps for your Shopify Store
For each resource you get either a structured checklist, a documented test result, or a curated idea set ready to brief to your team.
We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.
On top of it we built our own testing tool, Apex.
Apex tells you which test wins before you build it, and runs your whole testing program in one place.
Do you want the resource? I'll send it over.
Not sure where your shop leaks?
Book a call and we'll tell you where the money gets lost and what to test first.
Get the free copy
Answer five quick questions and the link is yours.
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.






Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
