We generated €70K in these Split Results
We generated €70K/month from 15 tests with split results depending on the device. Save this for your E-commerce store. Here's what the data looks like in practice:
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What you get
We tested replacing a static hero banner with a high-quality video on the homepage.
Overall CR: +0.15%.
Looks flat, most teams would call it inconclusive and move on.
Split by device:
📱 Mobile: +2.52% CR / +2.41% ARPU
🖥 Desktop: -7.60% CR / -6.12% ARPU
Same page, opposite results.
Shipping the blended number would have actively destroyed desktop revenue, for a brand where desktop drives a significant share of orders.
This happened across all 15 tests.
I'm sharing the exact device split data that changed how we make shipping decisions for every test we run.
Now you can see the full split for yourself.
Here's what's inside:
15 real tests from a top European DTC brand
Full CR, AOV and ARPU results for every test
Complete mobile vs desktop breakdown for each
Calling a test inconclusive based on blended results is one of the most expensive mistakes in CRO.
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More resources
Our 10 best A/B tests, backed by 4.3 million tests
Ten tests shops kept more often than the average test. More revenue from the traffic you already pay for.
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