Black Friday E-Commerce Checklist (2026 Edition)
54 copy-paste Black Friday CRO checkpoints for e-commerce managers ↓ Black Friday brings the traffic. Your store decides how much of it turns into orders. I've put together a checklist with 54 copy-paste Black Friday CRO checkpoints,
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What you get
each rated by impact and cost, to help you find them page by page.
What's inside:
1/ Header and navigation
Catch the checks that decide if visitors find your Black Friday deals at all.
2/ Hero section
See what turns "another sale banner" into a reason to scroll.
3/ Categories and products
Find what stops browsing before it turns into a product click.
4/ Social proof and trust
Get the checks that make a sale feel safe, not suspicious.
5/ FAQ and footer
Answer the shipping, returns and sizing doubts before they stall the sale.
6/ Cart
Catch silent abandonment before checkout.
7/ Checkout
Find exactly where revenue leaks out at the last step.
Run it on one page at a time.
Then pick the checks with high impact and low cost and turn them into a hypothesis worth testing before Black Friday.
We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.
On top of it we built our own testing tool, Apex.
Apex tells you which test is likely to win before you build it, and runs your whole testing program in one place.
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How we built the genome
Where the tests in the genome come from and how Apex learns from them.
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