Massimo Dutti & ALLSAINTS Funnel Breakdown
ALLSAINTS & Massimo Dutti generate over €1B in annual revenue. If you run an Ecom brand, this is a must-see. They don't compete on price, they compete on identity, aesthetic, and the feeling of belonging to a certain kind of life.
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What's inside
What you get
I went deep into both brands to see how they convert,
increase AOV,
and turn aspirational positioning into measurable revenue.
𝗔𝗟𝗟𝗦𝗔𝗜𝗡𝗧𝗦 (rebellious aesthetic, conversion machine)
𝗠𝗮𝘀𝘀𝗶𝗺𝗼 𝗗𝘂𝘁𝘁𝗶 (quiet luxury, premium positioning that holds full price)
What's inside:
Full Funnel Breakdowns:
PDP, Collection & Homepage Analysis
Psychographics (Quiet Luxury Seeker vs. Understated Sophisticate)
Editable Figma Templates
Customer Personas
How Both Brands Kill Discount Dependency
Identity-Driven Positioning × Conversion Psychology
…and more!
𝗪𝗮𝗻𝘁 𝗯𝗼𝘁𝗵 𝗳𝘂𝗻𝗻𝗲𝗹 𝗯𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻𝘀?
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