€8.2M+additional revenue
350+ · A/B tests run
Done for you
We do it all,
you watch it earn.
Our team picks the ideas most likely to win, builds them, QAs them and reads every test inside Apex. You approve the designs and watch the dashboards. You don't touch a test. And because our people run the machine, it comes with a guarantee: at least 10% more revenue in under six months, or month seven onward is free.
For online shops from €100k a month. A free 30-minute call with the team.
€500M+ in additional revenue for 250+ brands like:
Sound familiar?
Testing works. Running it takes a whole team.
You know A/B testing pays. You've seen the case studies. But a real program needs research, odds on every idea, design, code-level builds, QA on real devices and statistics nobody gets to peek at.
In-house, that's at least a CRO manager, a designer, a developer, a QA engineer and a data analyst, and 16 to 24 months before the machine runs. Then your CRO lead quits, and the knowledge walks out the door.
- Tests happen when someone has a free afternoon.
- One or two tests a month, one after the other. Maybe a dozen a year.
- Changes come from opinions and competitor sites, not from what your buyers say.
- Results end up as learnings in a slide deck, then in a drive folder.
- Acquisition costs keep climbing. Revenue per visitor doesn't.
How Done for you works
Prediction-based experimentation, run end to end by our team of 70+: strategists, behavioural psychologists, data analysts, designers, developers and a QA team. Four steps, repeated every month.
The first month is research. Reviews, surveys, support tickets, your competitors' reviews, ten analyses of your funnel and 40+ hours of session recordings and heatmaps. We look for where revenue leaks, and why. You get a 20+ page report, and every idea on your list is written as if, then, because.
Apex by DRIP, our own testing tool, gives every idea a Likelihood to Win, based on one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops. Together with revenue exposure and effort, that becomes a weighted impact score that decides what gets built first. It's recalibrated every two weeks on your results.
Every test gets a brief and 3 to 5 designed variants for mobile and desktop that you approve. We build in code, not in a visual editor, and our QA team checks each variant on real devices. Then six to ten tests run in parallel on clean 50/50 splits.
We measure revenue per visitor, with the statistics fixed before launch: 80% confidence, 80% power, no early stopping. Winners ship. Every result, including the 40 to 50% that come back negative or unclear, gets filed by buyer motivation and friction point, so the next round of ideas starts with better odds.
That's the short version. The full method, phase by phase, is on the process page.
See the full processWhat it does to the numbers
Two shops with very different problems, and the same method behind both.
+€323Kper month
18 · Winning tests
How Oceansapart added €323K/month in 6 months starting from zero data
€500M+additional revenue for our clients
4,000+A/B tests run by our own team
27% to 55%our win rate, 2024 to last quarter
What you get
One team and one program, from the first research call to the shipped winner. You approve, we do the rest.
A research report on your buyers
20+ pages on why your visitors buy, why they don't and where your funnel leaks revenue.
A ranked backlog
Every idea scored on revenue exposure, Likelihood to Win and effort, and re-ranked every two weeks.
Designs you approve
3 to 5 variants per test for mobile and desktop, all before anyone writes code.
Code-level builds and QA
Every variant built in code and checked by our QA team on real devices, tracking included.
Six to ten tests at once
Clean 50/50 splits, sample-ratio checks and statistics fixed before launch.
Dashboards and a call every two weeks
Your research, your test pipeline and an executive view in revenue, plus regular time with the team.
What's included, both ways
Two ways to work with us. What you choose is how much of the work we do for you.
Done for youWe do the work
We do it all, you watch it earn.
Our team picks the ideas most likely to win, builds them, QAs them and reads every test inside Apex. You approve and watch the dashboards.
| Full Apex access | |
| Calls with our team | Every two weeks |
| Research and insights on your visitors | |
| Test ideas from our team | |
| Likelihood to Win on every idea | |
| Building test variants | |
| QA on real devices | |
| Launching tests on your shop | |
| Performance reporting |
Done with youYour team does the work
You drive. We navigate.
Your team runs the program in Apex, with our research, the ranked ideas and the odds on every idea. Our team checks in every week on what to run next and what the results mean.
Prefer to run it yourself?
See Done with you| Full Apex access | |
| Calls with our team | Every week |
| Research and insights on your visitors | |
| Test ideas from our team | |
| Likelihood to Win on every idea | |
| Building test variants | |
| QA on real devices | |
| Launching tests on your shop | |
| Performance reporting |
Questions we get on almost every call
Very little. You approve each test's designs before anyone writes code, and you watch the results on your dashboards. Our team does the research, the ranking, the builds, the QA, the launches and the reading of every result, all inside Apex. The install is one line of code on your site.
Everything a testing program needs, from one team of 70+ people: strategists, behavioural psychologists, data analysts, designers, developers and a QA team. That covers the research, the ranked backlog, test design and development, QA on real devices, the statistics, the reporting and a call every two weeks. Apex by DRIP, our own testing tool, is included, so there's no separate tool subscription.
At least 10% more revenue in under six months, or month seven onward is free. What counts as uplift, how it's measured and what happens if we miss is written down in plain language. We can promise it because more than 50% of our A/B tests win, across 4,000+ documented experiments. It stands because our team runs the program, which is why it comes with Done for you.
We ramp up until six to ten tests run in parallel at any time. By month three, most shops have run more experiments than most brands ship in a year. The exact pace depends on your traffic and on how many pages carry enough revenue to test on.
In month one the research is done, the plan is scored and the first tests are live. A result counts once a test reaches the sample size fixed before launch, not earlier. Month six is when the guarantee comes due and the lift gets measured.
We work with online shops, whatever they run on: Shopify, Shopify Plus, WooCommerce, Magento, headless and custom storefronts. Every test is built at code level rather than in a platform's visual editor. How your stack is set up is one of the first things we look at on the call.
Everything Apex learned about your shop, every result and every document, is yours and stays readable. What enters the shared model is the pattern, never your copy, your creative or your numbers.
If you don't have a testing team, or you want the guarantee, Done for you. If you already have people who can design, build and launch tests, Done with you gives them our research, the ranked ideas and the odds, and your team runs the program in Apex. On the call we'll tell you which one fits your shop.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
See if your shop is a fit
30 minutes, and you'll know exactly where your shop stands.
The guarantee, in full
At least 10% more revenue in under six months, or month seven onward is free.
When you can predict what wins, you can promise the outcome. What counts as uplift, how it's measured, and what happens if we miss is written down in plain language.
We can promise it because we know our numbers: more than 50% of our A/B tests win, across 4,000+ documented experiments. The guarantee stands when our team runs the program for you.