BFCM Prep Steps for Your Shopify Store (2026)
The Shopify e-Commerce Manager's Black Friday Checklist is here. 25 steps. Before, during and after BFCM (All in one Notion page) Here's what's inside:
Get the free copy
Answer five quick questions and the link is yours.
Step 1
Step 2
Step 3
Step 4
Step 5
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What you get
Products & offers
Choose what to promote, plan your discounts and get your inventory ready.
Mobile & checkout
Check the buying experience before your BFCM traffic arrives.
Email & retargeting
Plan how you'll bring previous visitors and customers back to your store.
Shipping & fulfillment
Prepare delivery options, order workflows and contingency plans.
Customer support & returns
Make sure your team is ready for the questions that come with more orders.
Retention & analytics
Plan your follow-up and track what worked for your next campaign.
Based on Shopify's BFCM checklist, organized in one Notion page for your team.
The checklist helps you prepare your store for BFCM.
Apex helps you decide what to test first.
We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.
On top of it we built our own testing tool, Apex.
Apex tells you which test before you build it, and runs your whole testing program in one place.
Let me know if you want the full checklist.
Good to know
Free. Five quick questions, then it's yours.
Not sure where your shop leaks? Book a call and we'll tell you where the money gets lost and what to test first.
Keep reading
More resources
How we built the genome
Where the tests in the genome come from and how Apex learns from them.
Get the guideUrgency & Scarcity: what Ecom brands with €100M+ know that you don't
This is the framework behind €1.7M in conversion uplift zero extra ad spend. I see this on almost every audit of 7–9 figure brands:
Get the guideEcom Optimization Framework
We broke down 850+ funnels in 6 years. Here's what we learned... Most Ecom owners optimize in the dark.
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Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.