Adidas x Salomon Funnel Breakdown
adidas & Salomon dominate online performance with multi-billion dollar DTC machines. If you run an Ecom brand, this is a must-see. They aren’t just sportswear brands
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What you get
they’ve mastered how performance, culture, and technical authority convert in the digital age.
I went deep into both brands to see how they convert,
increase AOV,
and turn product innovation into measurable revenue.
adidas
(transforming global sport heritage and hype culture into a high-velocity DTC ecosystem)
Salomon
(engineering alpine credibility and technical precision into a high-trust conversion machine)
What’s inside:
Full Funnel Breakdowns:
Collection & Drop Landing Pages
Psychographics (Athlete vs Trail Enthusiast vs Hype Buyer)
Editable Figma Templates
Customer Personas
Lowkey Genius Merchandising Features
Performance Positioning × Conversion Psychology
…and more!
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