Sephora, Douglas & Rituals Funnel Breakdown
Sephora, Douglas and Rituals win online €23B+ in sales. If you are an E-commerce manager, this is a must-see. The brands are running three completely different conversion strategies at completely different scales.
Free. Five quick questions, then it's yours.
What's inside
What you get
I went deep into all three brands to see how they convert,
increase AOV,
and build brand loyalty.
𝗦𝗲𝗽𝗵𝗼𝗿𝗮 (the €16B beauty giant built for repeat purchases)
𝗗𝗼𝘂𝗴𝗹𝗮𝘀 (the €4.5B powerhouse of European beauty)
𝗥𝗶𝘁𝘂𝗮𝗹𝘀 (the €2.43B brand making everyday luxury a habit)
What's inside:
Full Funnel Breakdowns:
Pre-Sale Landing Pages
Psychographics
Editable Figma Templates
Customer Personas
Lowkey Genius Features
...and more!
Want the full breakdown?
1\. Comment "BEAUTY"
2\. Repost for priority access (optional)
Want tests like these on your shop?
We find the leaks, predict which fixes win and run the tests for you.
Get the full breakdown
Answer five quick questions and the link is yours.
Step 1
Step 2
Step 3
Step 4
Step 5
What's your email address?
The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.






Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
