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A/B test ideas

29 A/B Tests that generated €17.2M in 2024/25

These are 29 of our best A/B Tests from the last year.  They’re responsible for over €17.2M+ in revenue last year alone. Feel free to use them to increase your conversion rate in 2026!

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29 A/B Tests that generated €17.2M in 2024/25

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29 battle-tested A/B test breakdowns

Full results + revenue impact insights

Before & after comparisons for each test

A deep dive into why each test worked

𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝗮𝘃𝗲 𝘁𝗵𝗲𝗺 𝗮𝘀 𝗮 𝗵𝗶𝗴𝗵-𝗿𝗲𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗳𝗶𝗹𝗲:

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P.S. If you read my content: this file includes A/B Tests I’ve never shared.

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The CRO agency behind 250+ of the world's leading online businesses

Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.

Strauss
Koro
Sunday Natural
The Body Shop
Grover
Hello Fresh
Natural Elements
AG1
Bluebrixx
Woom
Hornbach
Tourlane
Congstar
Holy
Junglück
PV
Wunschgutschein
Motel A Mino
Mofakult
Bruna
Buah
Waterdrop
Purelei
Giesswein
Schiesser
Livefresh
Blackroll
The Female Company
Ryzon
1 Kom Ma 5
Kickz
Horizn Studios
Seeberger
Luca Faloni
Priwatt
T1tan
Snocks
Plantura
NatureHeart
Zahnheld
Jumbo
Ironmaxx
NKM
Oceansapart
Omhu
Send a Friend
Fitjeans
BGA
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Join 17,000+ Ecom founders turning CRO insights into revenue

Trusted by 250+ brands

  • Strauss
  • Koro
  • Sunday Natural
  • The Body Shop
  • Grover
  • Hello Fresh
  • Natural Elements
  • AG1
  • Bluebrixx
  • Woom
  • Hornbach
  • Tourlane
  • Congstar
  • Holy
  • Junglück
  • PV
  • Wunschgutschein
  • Motel A Mino
  • Ryzon
  • Kickz
  • The Female Company
  • Livefresh
  • Schiesser
  • Horizn Studios
  • Seeberger
  • Luca Faloni
  • Zahnheld
  • Snocks
  • Bruna
  • NatureHeart
  • Priwatt
  • Jumbo
  • NKM
  • Oceansapart
  • Omhu
  • Blackroll
  • 1 Kom Ma 5
  • Purelei
  • Giesswein
  • T1tan
  • Buah
  • Ironmaxx
  • Waterdrop
  • Send a Friend
  • Fitjeans
  • Mofakult
  • Plantura
  • BGA
  • Coop
DRIP / Apex

Prediction-based experimentation for online shops from €100k a month.

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