Louis Vuitton vs Cartier Funnel Breakdown
Louis Vuitton & Cartier dominate luxury commerce with billion-dollar brand ecosystems. If you run an Ecom brand, this is a must-see. They aren’t just selling bags, jewelry, and watches
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What's inside
What you get
they’ve mastered how heritage, desire, and status convert at scale.
I went deep into both brands to see how they convert,
increase AOV,
and turn luxury products into emotional, high-intent purchases.
Louis Vuitton
(turning heritage, craftsmanship, exclusivity, and travel culture into a global luxury conversion engine)
Cartier
(using timeless status, iconic product codes, and emotional gifting to dominate jewelry and watches)
What’s inside:
Full Funnel Breakdowns:
Homepage, PDP & Collection Page Analysis
Psychographics: Status Seeker vs Heritage Buyer vs Emotional Gifter
Editable Figma Templates
Customer Personas
How Both Brands Sell Desire, Not Just Products
Product Positioning × Conversion Psychology
Category Architecture, Gifting Flows & Luxury Trust Communication
…and more!
Want both funnel breakdowns?
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2. Comment “LUXURY”
3. and I’ll send both to you
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