ARKET Funnel Breakdown
ARKET's funnel is a CRO masterclass for slow fashion brands that compete on curation. From landing page to checkout, every step is engineered to convert without screaming for attention.
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What you get
I turned it into a plug-and-play breakdown you can actually use.
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Here's what's inside:
Built in Figma so you can drag, drop, and customize in minutes
How ARKET uses editorial calm to make full-price feel obvious
The product page structure that turns browsers into buyers
How they handle fit uncertainty without breaking the brand feel
Why their slow-living aesthetic converts better than urgency ever could
This isn't just a "beautiful website."
It's a conversion machine that went from a single concept store in 2017
to one of H&M Group's top-performing brands in 2024.
𝗪𝗮𝗻𝘁 𝗮𝗰𝗰𝗲𝘀𝘀?
Good to know
Free. Five quick questions, then it's yours.
Want tests like these on your shop? We find the leaks, predict which fixes are likely to win and run the tests for you.
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Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.