10+ A/B Tests where Social Proof backfired
These A/B tests looked like sure wins... They weren't. See what to avoid before your competitors waste the budget testing it themselves. I'm sharing 11 of our biggest social proof failures.
Free. Five quick questions, then it's yours.
What's inside
What you get
Reviews, UGC, bestseller badges and recommendation rates, all tested on Europe's top DTC brands.
Want higher conversion rates? Here's how these insights can help:
Stop assuming "more social proof = more conversions."
Spot the difference between social proof that builds trust and social proof that adds friction.
Avoid the exact PDP and PLP mistakes that cost us ARPU.
These are the exact tests we ran, the exact revenue impact, and why they lost.
What's inside:
11 losing A/B tests on social proof
Full results + ARPU impact for each test
Before & after breakdowns, the exact changes we tested
Why each test backfired (and how to avoid the same mistake on your store)
Built on behavioral psychology, 4,000+ A/B tests, and proven frameworks.
𝗪𝗮𝗻𝘁 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗳𝗶𝗹𝗲?
1\. Comment "PROOF"
2\. Like this post
Not sure where your shop leaks?
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
Spend the same on ads.
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Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
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