106+ copy-paste A/B-Test ideas to Make more Revenue
106+ proven A/B test ideas with hypotheses, results and learnings. A practical testing library for e-commerce managers ↓ Explore concrete changes to product pages, navigation, cross-sells, and product discovery, with the reasoning behind each experiment.
Free. Five quick questions, then it's yours.
What's inside
What you get
Here’s what’s included:
Social proof and urgency ideas
Cross-sell and bundle experiments
Mobile navigation and friction reduction
Product images, colour swatches, and review presentation
For each test, the library includes:
+ What was tested
+ The hypothesis
+ The psychological mechanism
+ The reported change in average revenue per user
+ The key insight
All organised in Notion, so you can review the examples and adapt them to your shop.
Finding an idea is the first step. Deciding which one deserves your team’s time comes next.
We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.
On top of it we built our own testing tool, Apex by DRIP.
Apex tells you which test wins before you build it, and runs your whole testing program in one place.
Use the library to develop your hypotheses and Apex to help prioritise them.
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Book a call and we'll tell you where the money gets lost and what to test first.
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.






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Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
