A/B test ideas

54 A/B Test Ideas from 8+ Figure Brands

These A/B tests generated €150M+ in revenue See what worked - before your competitors do. We've run 4,000+ A/B tests, optimizing conversion rates for Europe's top D2C brands.

General CRO

Get the free copy All resources

Free. Five quick questions, then it's yours.

What's inside

What you get

And here I'm sharing 54 of our highest-impact test ideas from 8-figure brands including Puma, Flaconi, Birkenstock, Depot and more.

Want higher conversion rates?

Here's what you get:

Test ideas organized by impact area (cart, PDP, checkout, mobile UX) Documented win rates and uplift percentages from real campaigns

Plug-and-play hypotheses you can implement this week

Built on behavioral psychology, 4,000+ documented tests, and 250+ brands.

𝗪𝗮𝗻𝘁 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗳𝗶𝗹𝗲?

1. Like this post

2. Comment "54"

-----

(Adrian version)

54 Original A/B-Tests from $70,000,000+/year brands

Feels wrong to give this out for FREE…

After 150+ hours analyzing CRO strategies from Top 1% Ecom brands,

I realized one thing:

The best brands don’t guess. They TEST.

Who’s testing?

BIRKENSTOCK

Licargo

Bose

flaconi

PUMA

...and more!

What’s inside?

Scraping reviews

Analyzing competitors

Checking Win Probability

Analyzing Facebook Ads and angles

Going through our 4,000+ A/B Tests

𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗮 𝟳-, 𝟴-, 𝗼𝗿 𝟵-𝗳𝗶𝗴𝘂𝗿𝗲 𝗲𝗰𝗼𝗺 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝘄𝗮𝗻𝘁 𝘁𝗵𝗶𝘀 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸:

1\. Like this post

2\. Comment "54"

and I'll send it to you.

Not sure where your shop leaks?

Book a call and we'll tell you where the money gets lost and what to test first.

See if your shop is a fit

Get the free copy

Answer five quick questions and the link is yours.

Step 1 of 520%

Step 1

Step 2

Step 3

Step 4

Step 5

What's your email address?

The CRO agency behind 250+ of the world's leading online businesses

Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.

Spend the same on ads.
Make more from them.

Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.