SKIN 1004 x Beauty of Joseon x The Ordinary Funnel Breakdown
SKIN1004, Beauty of Joseon & The Ordinary are doing $700M+ combined. Built almost entirely on ingredient transparency and radical trust. Funnels worth stealing. If you run an ecom brand, this is a must-see.
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What you get
They aren't just cult K-beauty and skincare brands, they're building conversion machines on trust, education, and ingredient-led psychology.
I went deep into all three brands to see how they convert,
increase AOV,
and turn first-time buyers into obsessed repeat customers.
SKIN1004: minimalist K-beauty and global cult.
Beauty of Joseon: heritage storytelling that converts.
The Ordinary: ingredient transparency as a revenue weapon.
What's inside:
Full Funnel Breakdowns:
Pre-Sale Landing Pages
Psychographics
Editable Figma Templates
Customer Personas
Lowkey Genius Features
...and more!
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SKIN1004, Beauty of Joseon & The Ordinary win online with $700M+ in sales.
If you run an Ecom brand, this is a must-see.
They aren't just skincare cult favorites-
they're conversion machines.
I went deep into all three brands to see how they convert,
increase AOV,
and build brand loyalty.
SKIN 1004 (K-beauty's best-kept secret)
Beauty of Joseon (heritage skincare, modern results)
The Ordinary (science-first, hype-free beauty)
What’s inside:
Full Funnel Breakdowns:
Pre-Sale Landing Pages
Psychographics
Editable Figma Templates
Customer Personas
Lowkey Genius Features
...and more!
Want all three funnel breakdowns?
And I'll send all three to you.
Good to know
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