101 Collection Page Checks to Increase your Conversion Rate
101 CRO checkpoints to audit your Category and Collection pages ↓ Built from our experience running 4,000+ A/B tests. We put together a category & collection page audit covering:
Free. Five quick questions, then it's yours.
What's inside
What you get
Navigation & filtering
Find the friction that stops shoppers from narrowing down your range.
Filter logic, sorting and sticky filter bars.
Product grids
Check whether shoppers have enough information to choose a product.
Colour swatches, quick view, badges and sold-out handling.
Mobile browsing
Catch the details that make finding a product harder on a small screen.
Filter drawers, tap targets and grid layouts.
Trust & social proof
Check what helps shoppers feel confident enough to click.
Star ratings, bestseller badges and product availability.
Speed & usability
Spot the interruptions that break the browsing experience.
Image loading, slow filters and no-results states.
Plus checks for personalization, SEO and accessibility.
101 checkpoints. All in one Airtable.
The audit helps you find friction on your collection pages.
Apex helps you decide what to test first.
We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.
On top of it we built our own testing tool, Apex.
Apex predicts which tests are most likely to win before you build them, and runs your whole testing program in one place.
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
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Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
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