Psychological Triggers to Increase ARPU on Your DTC Store
Most people assume social proof always works. Our data says otherwise. We've run 4,000+ A/B tests across 250 European DTC brands.
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What you get
3 out of 4 social proof tests in our last study failed or went flat.
You're paying to bring people to your store, and somewhere between landing and checkout, you're losing most of them.
It happens because the way your store _communicates_ isn't matching how your customers' brains actually make decisions.
Users didn't respond to "others bought this."
They responded to "I want to look like that."
I documented 4 psychological triggers with 18 real tests behind them, including which ones backfired and why.
What's inside:
- - Real ARPU uplifts per test (up to +23.74%)
- - The pattern behind each trigger cluster
- - Why the same principle can win or lose depending on context
𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗮 𝟳-, 𝟴-, 𝗼𝗿 𝟵-𝗳𝗶𝗴𝘂𝗿𝗲 𝗘𝗰𝗼𝗺 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝘄𝗮𝗻𝘁 𝗶𝘁:
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