Why I don’t think in Funnels but rather in Friction points
How I Used This New Framework to Add €2.1M in Revenue for One of Our Clients (Spoiler: It’s Better Than a Sales Funnel) Funnels are everywhere:
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Marketing funnels
Webinar funnels
Upsell funnels
For years, I thought they were the secret sauce to conversions.
“If you just cram more people into the top, magic will happen at the bottom,” right?
But here’s the thing: funnels oversimplify reality.
Real users don’t move in a neat, linear path from TOFU, MOFU, BOFU to purchase.
Instead, they face countless micro-decisions - moments of hesitation and doubt, like:
Can I trust this site?
Will the product fit me?
Is the product worth the price?
What if the product doesn’t work for me?
These micro-decisions are called Friction Points.
If you solve all of your customers' friction points on their first visit, they will convert.
No need for fancy funnel stages or retargeting - users will simply convert.
I’ve just put together a 16-page guide explaining the core concept and how to identify and fix your customers' friction points to increase conversions and profit fast.
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