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Funnel breakdownASOSvsZalando

ASOS & Zalando Funnel Breakdown

ASOS & Zalando win online with €12.3B+ in sales. If you’re an Ecommerce manager, this is a must-see. They aren’t just big names in European fashion-

General CRO
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ASOS & Zalando Funnel Breakdown

What's inside

What you get

they’re shaping how people discover, shop, and buy online.

I went deep into both brands to see how they convert,

increase AOV,

and build brand loyalty.

ASOS (turning trend discovery into a seamless shopping journey)

Zalando (making a vast fashion selection feel personal and easy to explore)

What’s inside:

Full Funnel Breakdowns:

Pre-Sale Landing Pages

Psychographics

Editable Figma Templates

Customer Personas

Lowkey Genius Features

...and more!

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  • Koro
  • Sunday Natural
  • The Body Shop
  • Grover
  • Hello Fresh
  • Natural Elements
  • AG1
  • Bluebrixx
  • Woom
  • Hornbach
  • Tourlane
  • Congstar
  • Holy
  • Junglück
  • PV
  • Wunschgutschein
  • Motel A Mino
  • Ryzon
  • Kickz
  • The Female Company
  • Livefresh
  • Schiesser
  • Horizn Studios
  • Seeberger
  • Luca Faloni
  • Zahnheld
  • Snocks
  • Bruna
  • NatureHeart
  • Priwatt
  • Jumbo
  • NKM
  • Oceansapart
  • Omhu
  • Blackroll
  • 1 Kom Ma 5
  • Purelei
  • Giesswein
  • T1tan
  • Buah
  • Ironmaxx
  • Waterdrop
  • Send a Friend
  • Fitjeans
  • Mofakult
  • Plantura
  • BGA
  • Coop
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