ZARA & Bershka Funnel Breakdown

they're absolutely dominating European fashion ecom.

(Plot twist: both owned by Inditex, the world's largest fashion retailer)

I went deep into both brands to see how they convert,

increase AOV,

and build addictive shopping experiences.

ZARA (trend-led fast fashion, turning scarcity into urgency)

Bershka (youth-focused streetwear, converting style into loyalty)

What's inside:

Full Funnel Breakdowns:

Product Page Psychology

Target Psychographics

Editable Figma Templates

Customer Personas

Hidden Conversion Tactics

...and more!

Want both funnel breakdowns?

1. Like this post

2. Comment "STYLE"

and I'll send both to you.

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ZARA & Bershka win online with $10B+ in sales.

If you run an Ecom brand, this is a must-see.

They aren't just leaders in their categories-

-they're absolutely crushing it online.

I went deep into both brands to see how they convert,

drive recurring revenue,

and build loyalty through data, psychology, and product design.

ZARA (trend-led fast fashion, turning scarcity into urgency)

Bershka (youth-focused streetwear, converting style into loyalty)

What’s inside:

Full Funnel Breakdowns:

Pre-Sale Landing Pages

Psychographics

Editable Figma Templates

Customer Personas

Lowkey Genius Features

...and more!

Want both funnel breakdowns?

1\. Like this post

2\. Comment “ZARA"

and I'll send both to you.