A/B-Test Ideas to Boost Store AOV
We've run 4,000+ A/B tests across 250 European DTC brands. Most test ideas don't move the needle when it comes to AOV. But a handful of patterns show up as winners consistently.
Free. Five quick questions, then it's yours.
What's inside
What you get
The one that surprises people most:
We added a money-back guarantee badge near the add-to-cart on a
supplements client.
Just one line of reassurance at the moment of decision.
\- AOV up.
\- Refund rate unchanged.
Because at high-intent moments, every doubt is a basket-size killer.
Higher AOV isn't about pushing more products, it's about removing the hesitation that makes people downgrade their cart.
The other patterns follow the same logic:
Trust beats persuasion.
Clarity beats cleverness.
Friction-removal beats feature-stacking.
I wrote up all 20+ AOV test ideas with the real patterns behind each one.
๐ช๐ต๐ฎ๐'๐ ๐ถ๐ป๐๐ถ๐ฑ๐ฒ:
20+ AOV test ideas
The hypothesis behind each one
Mobile mockups showing the exact change
Why it works (the psychology + the data)
Which test fits which stage of your funnel
๐๐ณ ๐๐ผ๐'๐ฟ๐ฒ ๐ฟ๐๐ป๐ป๐ถ๐ป๐ด ๐ฎ ๐ณ-, ๐ด-, ๐ผ๐ฟ ๐ต-๐ณ๐ถ๐ด๐๐ฟ๐ฒ ๐ฒ๐ฐ๐ผ๐บ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐ฎ๐ป๐ฑ ๐๐ฎ๐ป๐ ๐๐ต๐ถ๐ ๐ณ๐ฟ๐ฎ๐บ๐ฒ๐๐ผ๐ฟ๐ธ:
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
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Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
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