23 Black Friday Promotion Ideas to Boost Sales (2026)
23 Black Friday promotion ideas for DTC brands targeting €100K+/month in extra revenue in 2026. \- Sitewide discounts that eat into your margins \- Bundle offers that give shoppers no reason to buy more
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What you get
\- High traffic that drops off at checkout
\- Black Friday buyers who never place a second order
These are the problems your BFCM offer needs to solve.
That’s why we put together this playbook, based on Shopify’s 23 Black Friday promotion ideas, covering:
\- Bundles and tiered discounts to encourage bigger baskets
\- Free gifts vs. deeper discounts (and when to use each)
\- Early access and daily deals to bring shoppers back
\- Gift cards and follow-up campaigns to drive repeat purchases
Each idea includes why it works, how to apply it, and what to watch out for.
Plus a September-to-December campaign calendar
to help you plan everything from your first teaser to the next purchase.
𝗪𝗮𝗻𝘁 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸?
1\. Comment "23"
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
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