Drip
Case StudiesProcessApex
Done for youWe run your testing programDone with youYour team runs it in Apex, with our research
BlogResourcesArtifactsStatistical ToolsBenchmarksResearch
See if your shop is a fit
See if your shop is a fitSee if you're a fit
Funnel breakdownRyanair

Ryanair Funnel Breakdown

Why did I spend 27 hours breaking down this $18B airline funnel? Because most people only look for strategies from Ecom sites. (Ecom brands, listen up.)

AirlineTravel
Get the full breakdownAll resources

Free. Five quick questions, then it's yours.

Ryanair Funnel Breakdown

What's inside

What you get

Travel companies are like CRO hidden goldmines.

And who is the king in the space?

Ryanair.

๐—›๐—ฒ๐—ฟ๐—ฒ'๐˜€ ๐˜€๐—ผ๐—บ๐—ฒ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ฎ๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€:

$13,000,000,000 revenue in 2023

3000+ flights every day

over 150,000,000 customers served

How do they keep breaking sales records,

while still selling tickets at dirt cheap prices?

So many secrets to their success

but the most important...

Ancillary revenue (Upsells, Fees, Insurance, Baggage etc)

According to Ryanair, this was over 50% of their revenue.

You can see for yourself how many gems there are (100+)

๐—œ๐—ณ ๐˜†๐—ผ๐˜‚ ๐˜„๐—ฎ๐—ป๐˜ ๐˜๐—ต๐—ถ๐˜€ ๐—›๐—จ๐—š๐—˜ ๐—ฏ๐—ฟ๐—ฒ๐—ฎ๐—ธ๐—ฑ๐—ผ๐˜„๐—ป:

1\. Like this post

2\. Comment "RYANAIR" (must be connected)

And I'll send them to you

P.S. Repost for priority access (the comments always get crazy!)

Want tests like these on your shop?

We find the leaks, predict which fixes win and run the tests for you.

Conversion optimization, done for you

Get the full breakdown

Answer five quick questions and the link is yours.

Step 1 of 520%
1

Step 1

2

Step 2

3

Step 3

4

Step 4

5

Step 5

What's your email address?

The CRO agency behind 250+ of the world's leading online businesses

Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.

Strauss
Koro
Sunday Natural
The Body Shop
Grover
Hello Fresh
Natural Elements
AG1
Bluebrixx
Woom
Hornbach
Tourlane
Congstar
Holy
Junglรผck
PV
Wunschgutschein
Motel A Mino
Mofakult
Bruna
Buah
Waterdrop
Purelei
Giesswein
Schiesser
Livefresh
Blackroll
The Female Company
Ryzon
1 Kom Ma 5
Kickz
Horizn Studios
Seeberger
Luca Faloni
Priwatt
T1tan
Snocks
Plantura
NatureHeart
Zahnheld
Jumbo
Ironmaxx
NKM
Oceansapart
Omhu
Send a Friend
Fitjeans
BGA
DRIP and Apex

Spend the same on ads.
Make more from them.

Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.

See if your shop is a fit

30 minutes, and you'll know exactly where your shop stands.

The Newsletter Read by Employees from Brands like

LEGONikeTeslalululemonPelotonSamsungBoseIKEA

Join 17,000+ Ecom founders turning CRO insights into revenue

Trusted by 250+ brands

  • Strauss
  • Koro
  • Sunday Natural
  • The Body Shop
  • Grover
  • Hello Fresh
  • Natural Elements
  • AG1
  • Bluebrixx
  • Woom
  • Hornbach
  • Tourlane
  • Congstar
  • Holy
  • Junglรผck
  • PV
  • Wunschgutschein
  • Motel A Mino
  • Ryzon
  • Kickz
  • The Female Company
  • Livefresh
  • Schiesser
  • Horizn Studios
  • Seeberger
  • Luca Faloni
  • Zahnheld
  • Snocks
  • Bruna
  • NatureHeart
  • Priwatt
  • Jumbo
  • NKM
  • Oceansapart
  • Omhu
  • Blackroll
  • 1 Kom Ma 5
  • Purelei
  • Giesswein
  • T1tan
  • Buah
  • Ironmaxx
  • Waterdrop
  • Send a Friend
  • Fitjeans
  • Mofakult
  • Plantura
  • BGA
  • Coop
DRIP / Apex

Prediction-based experimentation for online shops from โ‚ฌ100k a month.

See if your shop is a fit

Company

  • About us
  • Case studies
  • Process
  • Careers
  • Experts
  • Media
  • Reviews

Services

  • Done for you
  • Done with you
  • CRO agency
  • A/B testing agency
  • Shopify CRO

Apex

  • Apex
  • How we built the genome
  • Log in
  • Docs

Resources

  • Blog
  • Resources
  • Research
  • Benchmarks
  • Statistics tools
  • Best A/B testing tools
ยฉ 2026 Drip Trading GmbH
ImprintPrivacyTerms

Cookies

We use optional analytics and marketing cookies to improve performance and measure campaigns. Privacy Policy