The DRIP Tactic Effectiveness Matrix
We found that the same psychological tactic can add €187,610/month to one brand and actively destroy revenue for another. After 4,000+ A/B tests across 250+ European DTC brands, the pattern is clear: Scarcity wins in impulse categories
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What you get
Scarcity flatlines (or backfires) in premium ones
Social proof has a 23.5% win rate in Beauty, yet 62.5% in Food & Beverage
Most brands copy the same CRO playbook. Add reviews. Add urgency. Simplify checkout.
That playbook is costing you conversions.
Real example:
Kickz (€30M/year sneaker brand) had product pages built around features.
We ran one test: added "Hot" badges to bestselling products.
Result: +8% CR, +6.57% AOV, +€187,610/month.
Nothing changed about the product.
We changed which psychological system the page was speaking to.
This is what our DRIP Tactic Effectiveness Matrix reveals:
Mapped win rates for 8 core psychological tactics by category
Identified the 3 most common mistakes killing testing programs
Built a step-by-step framework to apply it to your own roadmap
... and more
This is some of our sharpest research.
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More resources
How we built the genome
Where the tests in the genome come from and how Apex learns from them.
Get the guideUrgency & Scarcity: what Ecom brands with €100M+ know that you don't
This is the framework behind €1.7M in conversion uplift zero extra ad spend. I see this on almost every audit of 7–9 figure brands:
Get the guideEcom Optimization Framework
We broke down 850+ funnels in 6 years. Here's what we learned... Most Ecom owners optimize in the dark.
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