Black Friday Checklist: 25 BFCM Prep Steps for Your Shopify Store (2026)
The Shopify e-Commerce Manager's Black Friday Checklist is here. 25 steps. Before, during and after BFCM (All in one Notion page) Here's what's inside:
Free. Five quick questions, then it's yours.
What's inside
What you get
Products & offers
Choose what to promote, plan your discounts and get your inventory ready.
Mobile & checkout
Check the buying experience before your BFCM traffic arrives.
Email & retargeting
Plan how you'll bring previous visitors and customers back to your store.
Shipping & fulfillment
Prepare delivery options, order workflows and contingency plans.
Customer support & returns
Make sure your team is ready for the questions that come with more orders.
Retention & analytics
Plan your follow-up and track what worked for your next campaign.
Based on Shopify's BFCM checklist, organized in one Notion page for your team.
The checklist helps you prepare your store for BFCM.
Apex helps you decide what to test first.
We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.
On top of it we built our own testing tool, Apex.
Apex tells you which test wins before you build it, and runs your whole testing program in one place.
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Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
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Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
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