BLACKROLL Case Study to Unlock 7-Figure Growth
BLACKROLL grew +34% revenue by selling to two audiences on the same site How we helped Blackroll unlock 7-figure growth through strategic CRO. When Blackroll brought us in,
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What you get
sleep products had quietly grown to 60% of their sales
but their site still spoke only to athletes.
Two mindsets.
One generic experience.
And conversion rates were slipping especially on mobile, where 80% of traffic landed.
As their CRO agency, we re-engineered the entire testing strategy.
Here’s what we did:
- Split experimentation into two funnels: active vs. passive recovery
- Built persona-specific testing roadmaps
- Mined reviews & surveys to decode buyer psychology
- Watched 40+ hours of session recordings
- Launched mobile-first A/B tests across key pages
- QA’d and shipped every experiment clean
The results:
+34% bottom-line revenue growth
+€28,636/month average uplift per winning test
A fully integrated CRO engine, aligned with Blackroll’s OKRs
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
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