SNOCKS Framework | Comprehensive Guide & Methodology
We ran 250+ A/B tests for SNOCKS And made them €8.6 Million in the process (without ad spend). Let’s roll back to 2019.
Free. Five quick questions, then it's yours.
What's inside
What you get
Back then, SNOCKS was just a small brand in Germany, struggling to convert new customers effectively.
Their Shopify store was simple, nothing special.
The goal?
Increase the Average Revenue Per User (ARPU) to scale ad spend.
Here's how we did it:
1\. Funnel Alignment
-> We mapped every step of the customer journey.
\> Identified Category Entry Points (CEPs) where user intent matched SNOCKS’ offering.
-> Analyzed where users dropped off and investigated patterns.
2\. Identifying Friction Points
\> Watched session recordings and studied heatmaps to see user behavior
-> Ran customer surveys to understand frustrations.
-> Interviewed both new and repeat customers for deeper insights.
3\. Rapid Testing Protocol
-> We prioritized tests based on potential impact.
-> Ran as many tests as humanly possible (up to 20/ month)
-> Designed every test to learn something actionable, win or lose.
Fast forward 6 years, and we’re still working with SNOCKS.
Together, we’ve turned their store into a revenue machine.
For the first time,
I’m sharing 25 of our top-performing A/B-Tests from the past 6 years.
You’ll get:
-> Exact results
-> Statistical data
-> Key learnings
And to get you started, I’ve created:
-> A Funnel Alignment Template
-> A Friction Point Analysis Template
-> A copy of our Airtable Testing Base
If you want to get your hands on the CRO systems that power a 9 figure brand:
1\. Like this post
2\. Comment “BASE”
Huge thanks to Johannes Kliesch for letting us share these resources.
Not sure where your shop leaks?
Book a call and we'll tell you where the money gets lost and what to test first.
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
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