BFCM & Christmas Ideas for e-commerce Managers
The Q4 Playbook for Shopify Stores Black Friday Cyber Monday & Christmas Ideas from our Database 31+ A/B testing ideas for e-commerce managers ↓
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What you get
Built from DRIP's CRO framework - 7 years, 4,000+ A/B tests,
€500M+ in additional revenue generated for European DTC brands.
We're not going to explain the method here. Just what it does:
BFCM - sell to deal seekers
15 tested ideas for the crowd that only came for the price. Top performer: +13.99%.
Christmas - sell to gift buyers
14 tested ideas for people buying for someone else, against a deadline.
What lost - test before you copy
2 ideas that look obvious on paper and still went negative.
Every idea comes with:
\- what it actually does, in one line
\- where it belongs (PDP, cart, checkout, homepage)
\- the measured uplift
Plus more, across:
\- Urgency, countdowns & cut-off dates
\- Discount framing & tiering
\- Cart and checkout reassurance
\- Gifting, delivery guarantees & personalisation
...and more! It's all in there.
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Free. Five quick questions, then it's yours.
Not sure where your shop leaks? Book a call and we'll tell you where the money gets lost and what to test first.
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More resources
Our 10 best A/B tests, backed by 4.3 million tests
Ten tests shops kept more often than the average test. More revenue from the traffic you already pay for.
Get the free PDFClaude Resources for e-Commerce in 2026
I built the Claude Framework for e-Commerce Managers. 11 resources covering a specific task. Here's what they do 👇
Get the playbookA/B-Tests from $100M DTC Brands
The ultimate A/B Test Blueprint for Shopify stores in 2025 ⚡ €19.528.926,52 in A/B Test wins - backed by data, not guesswork.
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Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.