100+ A/B Test Ideas for e-commerce Managers with a High Likelihood to Win
100+ A/B test ideas with a high Likelihood to Win for e-commerce managers ↓ Most test backlogs are long. The hard part is choosing what goes live first.
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What you get
So I pulled 100+ A/B test ideas from €100M e-commerce brands.
Apex gave every one of them a Likelihood to Win of 80% or higher.
What's inside:
1/ Homepage
Hero banners, menus and deal sections.
2/ Listing pages
Size filters, product cards and bestseller badges.
3/ Product pages
Reviews, pay later badges and sticky add-to-cart buttons.
4/ Cart and checkout
Free gifts, free shipping bars and delivery dates.
Every idea comes with the before and after screen, the hypothesis and its Likelihood to Win.
Pick the ideas that fit your shop.
Then see how they compare with the ideas already on your list.
We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.
On top of it we built our own testing tool, Apex.
Apex tells you which test is likely to win before you build it, and runs your whole testing program in one place.
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Not sure where your shop leaks? Book a call and we'll tell you where the money gets lost and what to test first.
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Get the playbookA/B-Tests from $100M DTC Brands
The ultimate A/B Test Blueprint for Shopify stores in 2025 ⚡ €19.528.926,52 in A/B Test wins - backed by data, not guesswork.
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