Psychological Pricing: 10 Strategies and Examples by Shopify
10 psychological pricing tactics to run A/B tests that generate €100K+/month in extra revenue. \- Discounts customers struggle to calculate \- Prices with no clear point of comparison
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\- Bundles that fail to communicate the savings
\- Subscription offers that leave the value unclear
How you present a price can change how customers perceive the deal.
That’s why we’ve put together this pricing psychology file from Shopify, covering:
\- Charm pricing: $3.99 vs. $4
\- Price anchoring with visible comparison prices
\- “Buy one, get one free” vs. “50% off two”
\- Shorter price displays: $12 vs. $12.00
\- Flat rates and bundles that make value easier to understand
\- Freemium, personalized offers, and subscriptions
\- Time-limited deals with clear deadlines
With examples from brands like Ruggable, Our Place, and Spotify.
Use it to spot pricing friction and build your next A/B tests.
𝗪𝗮𝗻𝘁 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗯𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻?
1\. Comment “PRICING”
2\. Repost for priority access
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