Koro Case Study
KoRo added €2.56M in 6 months without increasing ad spend. Here's how we built their first structured CRO system from zero. When KoRo brought us in, they were already a €250M+ European food brand.
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What's inside
What you get
Strong demand, loyal customers and a broad catalogue.
But they had never run a single structured A/B test.
No shared evidence system. No way to know which ideas were actually working.
And the funnel was leaking in expensive places:
58.2% cart abandonment.
63.6% of traffic on mobile.
As their CRO partner, we built the engine from scratch.
Here's what we did:
\- Ran 40+ hours of session recordings to map buying hesitation
\- Built a decision tree around real bulk-food purchase anxiety
\- Mined reviews to extract the top risk signals
\- Launched 18 experiments across PDP, PLP, cart, and checkout
\- Prioritized by revenue exposure, not opinion
\- Fed every result back into the next sprint
The results:
+€2.56M additional revenue in 6 months
+10% session conversion rate
+7% total revenue lift
First 3 tests alone generated +€300K
𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗯𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻:
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
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