Everything A/B Testing
This is our Notion with 100 documented A/B tests. Get the results from 4 DTC brands. Here's what won, lost, and why 👇 A size guide tool instead of a size table lifted revenue +12.84%.
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What's inside
What you get
A UGC section on the same page type lost -6.37%.
Adding a second image + slider on mobile lifted revenue +23.74%. Removing the filter sidebar on desktop cost -6.38%.
Hiding optional form fields in checkout added +€103K.
Removing PayPal Express buttons on mobile cost -€208K.
Redesigning the review section lifted revenue +12.40%.
Moving hero content the wrong way dropped -13.24%.
Making the search bar more prominent added +1.90%.
The same idea, animated instead of static, cost -0.92%.
Every test includes the hypothesis, the page, and the actual lift or loss.
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