Ecom Optimization Framework
We broke down 850+ funnels in 6 years. Here's what we learned... Most Ecom owners optimize in the dark. They test randomly. They copy competitors blindly.
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What you get
The result?
\- Wasted ad spend on traffic that doesn't convert
\- Landing pages that leak money
\- Zero clue what's actually moving the needle
I've seen brands doing $20M/year with funnels worse than a $100K startup.
The problem isn't effort.
It's that nobody shows you the FULL picture.
Not just one winning funnel.
But the patterns that repeat across industries, products, and price points.
That's why I'm giving you 5 complete case studies.
What's included (90+ pages):
\- 3 Full Funnel Breakdowns (€2M to €90M/year brands)
\- Industry-specific CRO strategies
\- Psychology triggers that actually work
\- Common mistakes costing you 30-40% in conversions
\- AI psychological research
𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗶𝘁 (𝗙𝗥𝗘𝗘):
Good to know
Free. Five quick questions, then it's yours.
Not sure where your shop leaks? Book a call and we'll tell you where the money gets lost and what to test first.
Keep reading
More resources

How we built the genome
Where the tests in the genome come from and how Apex learns from them.
Get the guideUrgency & Scarcity: what Ecom brands with €100M+ know that you don't
This is the framework behind €1.7M in conversion uplift zero extra ad spend. I see this on almost every audit of 7–9 figure brands:
Get the guideThe €400K Gap Mobile Conversion Crisis
Your mobile conversion rate is likely 𝟱𝟬% 𝗹𝗼𝘄𝗲𝗿 𝘁𝗵𝗮𝗻 𝗱𝗲𝘀𝗸𝘁𝗼𝗽. At , that’s around €𝟰𝟬𝟬𝗞 𝗹𝗲𝗳𝘁 𝗼𝗻 𝘁𝗵𝗲 𝘁𝗮𝗯𝗹𝗲.
Get the guideRun your next test in Apex
Free to start, no card.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.