53+ copy-paste BFCM checkpoints for e-commerce managers
53+ copy-paste BFCM checkpoints for e-commerce managers ↓ Before your Black Friday Cyber Monday traffic arrives, run your store through this: Header & navigation
Free. Five quick questions, then it's yours.
What's inside
What you get
Find what's making your Black Friday deals hard to discover.
Hero section
Check whether shoppers understand the deal before they scroll.
Featured categories & products
Spot the friction between browsing your sale and choosing a product.
Social proof & trust
Find the doubts that could stop shoppers from buying.
FAQs
Answer the questions that can hold up the purchase.
Every checkpoint comes with:
An impact rating to help you prioritize.
A cost rating to help you decide what you can implement before BFCM.
The psychological driver behind it.
Built from our experience running 4,000+ A/B tests with European DTC brands.
The checklist helps you spot friction before BFCM.
Apex helps you decide what to test first.
We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.
On top of it we built our own testing tool, Apex.
Apex predicts which tests are most likely to win before you build them, and runs your whole testing program in one place.
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
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