Giant DTC Homepages
We audited 21 of the biggest DTC homepages from jewelry and beauty. If you are an e-commerce manager, this is amust-see. Two conversion playbooks you don't want to miss.
Free. Five quick questions, then it's yours.
What's inside
What you get
We've broken down 950+ e-commerce funnels over 6 years.
And generated €500M+ in additional revenue for Europe's top DTC brands.
What's inside:
Beauty Homepages:
Rare Beauty
Kylie Cosmetics
Glossier
Rhode
Morphe
e.l.f.
Ulta Beauty
Sephora
Anastasia Beverly Hills
The Ordinary
Jewelry Homepages:
Tiffany & Co.
Pandora
Swarovski
Chopard
Piaget
Harry Winston
David Yurman
Graff
Van Cleef & Arpels
Blue Nile
We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.
On top of it we built our own testing tool, Apex.
Apex tells you which test wins before you build it, and runs your whole testing program in one place.
𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗮 𝟳-, 𝟴-, 𝗼𝗿 𝟵-𝗳𝗶𝗴𝘂𝗿𝗲 𝗲𝗰𝗼𝗺 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝘄𝗮𝗻𝘁 𝘁𝗵𝗶𝘀:
Comment "HOME"
Not sure where your shop leaks?
Book a call and we'll tell you where the money gets lost and what to test first.
Get the free copy
Answer five quick questions and the link is yours.
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.






Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
