Levi's x Adidas
Levi’s & adidas win online with $3B+ in sales. If you run an Ecom brand, this is a must-see. They aren’t just selling jeans and sneakers-
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What you get
they’re showing how heritage, culture, identity, performance, and lifestyle positioning can turn everyday products into global commerce machines.
I went deep into both brands to see how they convert,
increase AOV,
and build long-term brand loyalty.
Levi’s (turning denim heritage, timeless product codes, cultural relevance, and self-expression into one of the most iconic apparel commerce engines)
adidas (using sport credibility, athlete influence, streetwear culture, and product innovation to turn performance gear into a global lifestyle movement)
What’s inside:
Full Funnel Breakdowns:
Pre-Sale Landing Pages
Psychographics
Editable Figma Templates
Customer Personas
Lowkey Genius Features
...and more!
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Where the tests in the genome come from and how Apex learns from them.
Get the guideUrgency & Scarcity: what Ecom brands with €100M+ know that you don't
This is the framework behind €1.7M in conversion uplift zero extra ad spend. I see this on almost every audit of 7–9 figure brands:
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We broke down 850+ funnels in 6 years. Here's what we learned... Most Ecom owners optimize in the dark.
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