26 Proven A/B-Tests Ideas to Increase Revenue
26 proven A/B Tests ideas for e-Commerce managers ↓ Built on 4,000+ A/B tests across 250+ European DTC brands. Offer a Free Shipping Threshold
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What you get
A progress bar toward free shipping does more selling than any banner ever will.
Volume Discounts
"Buy 2, Get 1 Free" sits right next to the quantity selector - test it as an alternative to your standard percentage discount.
Bundle Deals
When the set is visibly cheaper than the sum of its parts, the decision makes itself.
Personalized Products
Engraving or customization turns a product into something that's theirs - and worth more to them.
Product Recommendations
"People also bought" isn't filler - it's inventory you haven't shown them yet.
Time-Sensitive Offers
A countdown on cart items creates urgency that a generic sale banner never will.
...and 20 more.
We turned it into a plug-and-play breakdown you can actually use.
Here's what's inside:
26 ideas to increase AOV.
Real data & Uplift numbers.
Learnings from each experiment.
Full list in the Figma.
𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗮 𝟳-, 𝟴-, 𝗼𝗿 𝟵-𝗳𝗶𝗴𝘂𝗿𝗲 𝗲𝗰𝗼𝗺 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝘄𝗮𝗻𝘁 𝘁𝗵𝗶𝘀 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸:
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Free. Five quick questions, then it's yours.
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More resources
Our 10 best A/B tests, backed by 4.3 million tests
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