A/B Tests Database: MEGAFILE
I analyzed 49 A/B tests from PUMA, Birkenstock, and Bose to find the patterns that predict winners. Most tests fail because teams guess at psychology instead of understanding it. I mapped every test to its psychological mechanism and predicted win rate in this megafile.
Free. Five quick questions, then it's yours.
What's inside
What you get
This is the closest thing to a "CRO cheat sheet" you'll find.
49 A/B tests from 25 European brands (household names + fast-growing DTC)
Side-by-side visuals with clear takeaways
Psychological mechanisms
Predicted win rates based on behavioral science principles
Tests across homepage, PLP, PDP, cart, and checkout
Built for plug-and-play implementation
Not theory!
These are real tests with the exact psychology that drives conversion.
๐๐ณ ๐๐ผ๐'๐ฟ๐ฒ ๐ฟ๐๐ป๐ป๐ถ๐ป๐ด ๐ฎ ๐ณ-, ๐ด-, ๐ผ๐ฟ ๐ต-๐ณ๐ถ๐ด๐๐ฟ๐ฒ ๐ฒ๐ฐ๐ผ๐บ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ:
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