Funnels from €100M+ e-commerce Brands to study before BFCM
BFCM will bring the traffic, but your funnel decides how much of it turns into revenue. Here's 8 complete funnel breakdowns for e-commerce managers (2026 edition) Zara, Mango, Acne Studios, Samsøe Samsøe, BYOMA, FOREO, Charlotte Tilbury and Uniqlo.
Free. Five quick questions, then it's yours.
What's inside
What you get
I spotted many things that were great - and a few that weren’t.
All of this was backed by our data from running more than 4,000 A/B tests.
From the first click to checkout.
Across fashion, skincare and beauty.
What's inside:
Mobile shopping journeys mapped step by step
5 CRO opportunities per brand
Product page, cart and checkout breakdowns
What each brand does well and what I'd test first
Test hypotheses to inspire your BFCM roadmap
That's 8 funnels. 40 opportunities. One resource.
We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.
On top of it we built our own testing tool, Apex.
Apex tells you which test wins before you build it, and runs your whole testing program in one place.
If you're locking your Q4 roadmap this month, steal from this file.
Want it? I'll send it over.
Want tests like these on your shop?
We find the leaks, predict which fixes win and run the tests for you.
Get the full breakdown
Answer five quick questions and the link is yours.
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
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