The Hotjar Guide for E-commerce Teams (2026)
This is our Hotjar practical guide for ECOM teams. If you are an e-commerce manager, this is amust-see. Here's what I see when I audit a new client's research setup:
Free. Five quick questions, then it's yours.
What's inside
What you get
Session recordings watched randomly, with no filter or research question
Heatmaps checked once after a redesign, then forgotten
Surveys that ask "was this helpful?" instead of "what stopped you?"
GA4 and Hotjar open with no connection between them.
They have behavioral data, but no system for turning it into hypotheses.
That's the gap.
And it's where most A/B testing programs quietly fail.
That's why I put together our Pre-Test Research Stack.
The qualitative research process you need.
It covers:
The 4 Hotjar layers and what each one tells you
How to turn scroll maps, recordings and surveys into ranked hypotheses
The prioritization formula we use to decide what to test first
The most common Hotjar mistakes (including one that cost a client €26K)
Every section includes the behavioral pattern to look for and the psychology behind it.
We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.
On top of it we built our own testing tool, Apex.
Apex tells you which test wins before you build it, and runs your whole testing program in one place.
𝗪𝗮𝗻𝘁 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗴𝘂𝗶𝗱𝗲?
Let me know and I'll send it over.
Not sure where your shop leaks?
Book a call and we'll tell you where the money gets lost and what to test first.
Get the free copy
Answer five quick questions and the link is yours.
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
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