The Hotjar Research Stack
You installed Hotjar, watched a few recordings and called it Research. That's costing you nearly half your potential test winners. Here's what I see when I audit a new client's research setup:
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What you get
Session recordings watched randomly, with no filter or research question
Heatmaps checked once after a redesign, then forgotten
Surveys that ask "was this helpful?" instead of "what stopped you?"
GA4 and Hotjar open with no connection between them.
They have behavioral data. But no system for turning it into hypotheses.
That's the gap. And it's where most A/B testing programs quietly fail.
That's why I put together our Pre-Test Research Stack.
The qualitative research process you need.
It covers:
The 4 Hotjar layers and what each one tells you
How to turn scroll maps, recordings and surveys into ranked hypotheses
The prioritization formula we use to decide what to test first
The most common Hotjar mistakes (including one that cost a client €26K)
Every section includes the behavioral pattern to look for and the psychology behind it.
𝗪𝗮𝗻𝘁 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗴𝘂𝗶𝗱𝗲?
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Free. Five quick questions, then it's yours.
Not sure where your shop leaks? Book a call and we'll tell you where the money gets lost and what to test first.
Keep reading
More resources
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Where the tests in the genome come from and how Apex learns from them.
Get the guideUrgency & Scarcity: what Ecom brands with €100M+ know that you don't
This is the framework behind €1.7M in conversion uplift zero extra ad spend. I see this on almost every audit of 7–9 figure brands:
Get the guideEcom Optimization Framework
We broke down 850+ funnels in 6 years. Here's what we learned... Most Ecom owners optimize in the dark.
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Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.