How We Structure Our Testing Backlog
Most brands treat their testing backlog like a to-do list. The ones scaling past €10M treat it like a machine. Testing programs don't fail at execution, they fail because there's no system deciding what gets tested, in what order, and why.
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That's why I put together this guide. Here's the system we use:
Every idea goes in first then gets scored on:
Impact × Confidence ÷ Effort
and cross-referenced against our 4,000+ experiments.
𝗪𝗵𝗮𝘁'𝘀 𝗶𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗴𝘂𝗶𝗱𝗲:
The four-stage backlog structure in full
The If/Then/Because hypothesis framework
How we score and prioritize test ideas
The 6-week onboarding timeline we use
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More resources
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