Vital Proteins x ESN Funnel Breakdown
Vital Proteins & ESN dominate supplement commerce with billion-dollar brand ecosystems. If you run an Ecom brand, this is a must-see. They aren’t just selling collagen, protein powder, and performance supplements
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What's inside
What you get
they’ve mastered how health goals, routines, trust, and lifestyle identity convert at scale.
I went deep into both brands to see how they convert,
increase AOV,
and turn functional supplements into emotional, high-intent purchases.
(turning collagen, beauty-from-within, wellness routines, and simple daily habits into a global lifestyle supplement engine)
(using performance credibility, athlete culture, product variety, and goal-based nutrition to dominate modern fitness commerce)
What’s inside:
Full Funnel Breakdowns:
Homepage, PDP & Collection Page Analysis
Psychographics: Wellness Optimizer vs Performance Builder vs Routine-Driven Buyer
Editable Figma Templates
Customer Personas
How Both Brands Sell Progress, Not Just Products
Product Positioning × Conversion Psychology
Category Architecture, Routine Building & Supplement Trust Communication
…and more!
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Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
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