Answer4 min read

Which A/B testing tool can I use directly from ChatGPT or Claude?

Apex by DRIP connects to both. You ask in plain words, Apex builds the test as a draft in your shop and reports results back in the chat. Here is what that looks like and what else connects.

Fabian GmeindlCo-Founder, DRIP
Published
This article is part of The Complete Guide to Choosing A/B Testing Tools for E-Commerce (2026)

Apex by DRIP works directly from ChatGPT and Claude. You connect it once as a connector, then ask in plain words: Apex builds the A/B test as a draft in your shop, opens a preview and reads results back in the chat. No terminal needed. You approve the launch in Apex.

01What can you do with Apex from ChatGPT or Claude?

Ask how your tests are doing, create a new test as a draft, open its preview and read the results. Every test idea also gets a Likelihood to Win, scored against 4.3 million A/B tests from 151,000 shops.
Apex connected in a chat: the question “How are my experiments running?” answered with the running homepage test of the Gymshark demo shop
Ask in the chat, Apex answers from your shop (Gymshark demo shop).
  • Read: which tests run, how they perform, what the main metric, lift and revenue say.
  • Build: describe a change and Apex creates the test as a draft with its variants.
  • Check: open the preview link before anything goes live.
  • Choose: every idea gets a Likelihood to Win, so you see which tests are likely to win before you build them.
Apex in a chat: “Create a simple homepage test.” answered with a draft test and an Open preview button
A new test arrives as a draft with a preview. The launch stays a click in Apex.

02How do you connect Apex to ChatGPT or Claude?

Add Apex as a custom connector with its server URL and sign in. On claude.ai and in ChatGPT’s developer mode this takes a few clicks and no terminal. Claude Code, Codex, Cursor and the Apex CLI are the developer route.
  1. Open the connector settings in ChatGPT or Claude and add Apex with its server URL.
  2. Sign in to Apex and approve which shop the assistant may use.
  3. Ask your first question, for example “How are my experiments running?”

The setup guide is in the Apex documentation.

03Which other A/B testing tools connect to ChatGPT or Claude?

Several vendors document a connection. Check what it may do: some only read reports, others build tests. Intelligems, ABlyft and Convert document building tests; Elevate’s connection is read-only.
Disclosure
We build and sell Apex by DRIP. The other tools are listed as their vendors document them, checked October 2026.

The full list, tool by tool, with what each connection may change, is in our guide to AI in A/B testing tools.

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11 · Common questions

Frequently Asked Questions.

3 questions · 1 honest answer each

No. Apex builds and reads tests from ChatGPT or Claude, and the launch stays a confirmation in the Apex app, so nothing goes live from a chat message alone.

No. A shop owner connects Apex as a connector with a sign-in. Developers can also use Claude Code, Codex, Cursor or the Apex CLI.

Apex is built for companies selling online. It installs as a Shopify app and also runs on WooCommerce, Shopware, Centra and custom storefronts.

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