01How does Apex rank a backlog?
Each idea gets one score from how similar tests ended across the database, combined with impact, effort and how noticeable the change is. The list is sorted by that score.
The score ranks an idea against your own backlog; it is not a win probability in the strict sense. In the vendor’s holdout check, the top third of ideas within a shop won 1.4 to 1.6 times as often.
02How is that different from ICE or PIE scoring?
ICE and PIE ask your team to guess impact and confidence. Apex replaces the guess about whether an idea will work with evidence: how the same kind of test ended in other shops.
Scoring a backlog by hand vs with Apex
| ICE or PIE by hand | Apex by DRIP | |
|---|---|---|
| Will it work? | The team’s guess | How similar tests ended across 4.3 million A/B tests |
| Impact and effort | The team’s guess | Expected revenue impact and build effort per idea |
| Time per idea | A discussion | A score as soon as the idea is in the backlog |
