Giesswein Case Study
Giesswein was running strong ads but telling the wrong story. We broke down 4,000+ A/B tests across 250+ brands in 6 years. Here's what we learned... Ecom owners don't know why their revenue dropped. Even the ones doing 8 figures a year.
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What you get
Giesswein is a €100M+ Austrian wool shoe brand.
When post-COV\*D correction hit, their revenue dropped.
No one knew why.
The assumption? "Customers love our sustainability story."
The reality? Customers were buying for quality. Not eco-consciousness.
That single misalignment was killing conversions.
Here's the fix we built:
We ran a Category Entry Point analysis. Mapped every real purchase driver. Built a 3-year testing roadmap around one insight:
Make quality impossible to miss.
The results:
€12,200,000 in additional revenue
€232,500/month from a single badge test
25.3x ROI
Zero extra ad spend
One badge. No redesign. Just the right psychological driver, placed correctly.
That's what happens when research drives testing. Not gut feel. Not best practices. Not guesses.
I documented the entire framework.
What's included:
The CEP research method we used
Full PDP, PLP, and cart test breakdown
The quality perception hypothesis that unlocked €12M
Key mistakes premium brands make post-COVID
The prioritization system that compounds results
Actual control vs. variant screenshots
𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗮 𝟳-, 𝟴-, 𝗼𝗿 𝟵-𝗳𝗶𝗴𝘂𝗿𝗲 𝗲𝗰𝗼𝗺 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝘄𝗮𝗻𝘁 𝘁𝗵𝗶𝘀 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 (𝗙𝗥𝗘𝗘):
Good to know
Free. Five quick questions, then it's yours.
Not sure where your shop leaks? Book a call and we'll tell you where the money gets lost and what to test first.
Keep reading
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Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.