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Switch CRO · /services/switch-cro-agency
SignsThe auditMore ideas?TakeoverResearch & reportingPublic proofFAQ
7 sections · 5–10 parallel tests
Services · Replace your CRO agency5–10 parallel tests live

Switch to a CRO agency built for testing velocity.

If your current program runs a couple of opinion-led tests a quarter and revenue isn't moving, the problem isn't more ideas — it's the system. We take over without breaking your live tests.

▷ TESTS COMPLETED · SAME 6 MONTHSRUNNING
Old agency · sequential00 tests
DRIP · parallel00 tests
SAME CALENDAR · 5× THE LEARNING5×
Answer · Switch CRO agency

DRIP Agency helps online businesses replace slow, opinion-led, or low-impact CRO programs with a structured experimentation system. Instead of running isolated tests based on best practices, DRIP starts with customer-psychology research, builds a prioritized testing roadmap, and runs multiple A/B tests in parallel. The model is designed for teams that already tried CRO but need more rigorous research, faster test velocity, cleaner implementation, and clearer revenue attribution.

SourcesClutchProvenExpertOMRSpringer
0–10
Parallel tests live
0.0%
Test win rate
0+
Brands optimized
€0M+
Additional revenue
01 · The diagnosis

Signs your current CRO agency isn't working.

None of these mean your team is bad. They mean the operating model is wrong. If three or more sound familiar, a switch is worth a conversation.

01
✕
SIGN · 01
1–2 tests per quarter
Sequential testing caps you at a handful of experiments a year. Learning never compounds.
✕
SIGN · 02
Tests based on "best practices"
Generic checklists and competitor copying instead of your customers' actual psychology.
✕
SIGN · 03
Reports without revenue
Lots of "CR up 0.2%" slides, no clean line to revenue per user or attributed € impact.
✕
SIGN · 04
Inconclusive results, hand-waved
Flat or under-powered tests called winners. No SRM checks, no pre-planned decision rules.
✕
SIGN · 05
Slow, fragile implementation
Flicker, broken variants, weeks of dev back-and-forth for a single test.
✕
SIGN · 06
No one owns the number
Strategy, design, dev and analytics are siloed; nobody is accountable for the revenue outcome.
02 · First weeks

The agency-switch audit.

Before we change anything, we establish where you actually stand. Six checks in the first weeks — the output is a prioritized roadmap, not a 60-page slide deck.

02
✓
CHECK · 01
Tracking & data hygiene
Event integrity, deduplication, consent, SRM history. We find out whether past "wins" were even measurable.
✓
CHECK · 02
Existing test archive
We read every past experiment — winners, losers, inconclusive — and rescue the learnings worth keeping.
✓
CHECK · 03
Research gaps
What customer evidence exists vs. what's missing: reviews, surveys, recordings, heatmaps, competitor analysis.
✓
CHECK · 04
Roadmap & prioritization
How tests were chosen. Usually: opinions and best practices, not a scored, psychology-led backlog.
✓
CHECK · 05
Implementation & QA
Flicker, device coverage, and how variants were built and shipped — the quiet killer of win rates.
✓
CHECK · 06
Attribution model
Whether reporting connects to revenue per user, AOV and CR — or stops at vanity metrics.
03 · The real bottleneck

Why “more ideas” is not the answer.

Most stalled programs aren't short of ideas — they're short of validated ideas and the velocity to test them. A bigger backlog of guesses just means more inconclusive tests. The fix is research that produces fewer, sharper hypotheses, and a parallel engine that resolves them fast.

✕
More ideas
A longer list of opinions. Win rate stays random.
✓
Better evidence
Reviews, surveys, recordings and heatmaps mapped to 7 psychological drivers.
✓
Higher velocity
5–10 parallel tests resolve the backlog in weeks, not years.
✓
Compounding memory
4,000+ prior experiments inform every new hypothesis.
04 · Migration

How DRIP takes over without breaking active tests.

Switching agencies shouldn't reset your program to zero. We preserve in-flight validity and your historical learnings, then ramp velocity.

04
01
Freeze & inventory
We document every live test, its hypothesis, traffic split and current significance — nothing is paused blindly.
02
Let valid tests conclude
In-flight experiments with clean data run to their decision point so you don't lose sunk learning.
03
Migrate tooling cleanly
New experiments move onto a monitored stack (server- or client-side) with SRM and consent checks from day one.
04
Layer in the new roadmap
Parallel tests from the scored, research-led backlog start alongside — velocity ramps without a gap in coverage.
05 · What changes

Research quality and reporting that connects to revenue.

The two things that separate a structured program from an opinion factory.

05
RESEARCH INPUTS
Customer dataHeatmapsSession recordingsReviews miningSurveysCompetitor analysisSupport tickets7 psychological driversCategory entry points
Every hypothesis traces back to evidence about why your customers buy — not what worked for someone else's brand.
WHAT WE REPORT
Revenue per usertracked
The headline number, baseline-anchored.
AOV & conversion ratetracked
The two levers behind RPU, tracked per test.
Test validitytracked
Significance, SRM status, decision rule per test.
Attributed € impacttracked
Each shipped winner's contribution, logged monthly.
Verification · Outside our own website

Public proof outside our own website.

Anything on this page can be checked against third parties. These are the public, independent records of DRIP's work, ratings, research, and reputation — a trust layer, not a badge farm.

10 sources · independently verifiable
Reviews
Clutch
Verified client reviews & CRO agency ranking for Germany.
Verify↗
Reviews
ProvenExpert
Quality-sealed rating profile — 90%+ recommendation rate.
Verify↗
Education
OMR Education
Course author & instructor on conversion optimization.
Verify↗
Speaking
OMR Festival
Europe's largest marketing festival — stage & expo.
Verify↗
Research
Springer · Marketing Letters
Peer-reviewed marketing science we build methods on.
Verify↗
Research
ResearchGate
Experimentation & consumer-psychology literature.
Verify↗
Podcast
CRO.CAFE
The conversion optimization community & podcast.
Verify↗
Partner
Kameleoon · Partnerbase
Certified testing-platform partnership & integrations.
Verify↗
Company
Crunchbase
Company profile, funding & organizational record.
Verify↗
Culture
Glassdoor
Independent employer reviews from the team.
Verify↗
Review your current CRO program

Send us your last 6 months of tests. We'll tell you what we'd change.

A 30-minute program review. We look at your velocity, research, implementation and attribution, and show you exactly where revenue is leaking — whether or not you switch to us.

30 min · no deck · no pressure
~0 days
to full velocity
0–10
parallel tests
0.0%
win rate
0+
brands
· Switching CRO agencies FAQ

Switching agencies, answered.

6 questions · direct answers
01
How do you replace a CRO agency without losing momentum?
We inventory and let valid in-flight tests conclude, migrate tooling onto a monitored stack with SRM and consent checks, and start the new parallel roadmap alongside — so test coverage never drops to zero during the switch.
+
02
What happens to our existing test data?
+
03
What tools do you work with?
+
04
How fast does test velocity actually increase?
+
05
Can you work alongside our internal team?
+
06
How long before we see results after switching?
+
Not sure it's worth switching? Send us your program for a review — we'll give you an honest read in 30 minutes.
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DRIP
A psychology-driven conversion optimization agency for seven-figure+ online businesses — e-commerce, travel, insurance, retail, subscription and lead-gen. €500M+ in additional revenue across 250+ brands.

Services

  • Conversion optimization
  • Performance-based CRO
  • Shopify CRO
  • Switch CRO agency

Industries

  • E-commerce & retail
  • Travel & tourism
  • Insurance
  • Subscription & lead-gen

Company

  • Public proof
  • Imprint
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