540+ A/B Test Ideas that put you ahead of 90% of Ecom Founders
We've run 4,000+ A/B tests on European DTC brands over 7 years. Here are 541 ideas for you to start testing. Most CRO advice online is generic:
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What you get
"Add urgency", "Improve trust", "Test your CTA".
But none of it tells you what actually moved the needle for real stores.
So we put together this database organized by exactly where on the site it applies.
What's inside:
26 Homepage ideas
101 Collection Page ideas
147 Product Page ideas
45 Cart ideas
28 Checkout ideas
73 shops you should analyze for inspiration
Each idea includes the reasoning behind it: why it works and where it applies.
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